Context & Role
As Senior Product Designer at Smartgistics, I was responsible for designing a mobile app to support brokers in managing logistics tasks remotely. Collaborating closely with a six-person development team, I led the UX design from initial research through prototyping and implementation.
The Challenge
Brokers needed a mobile solution to handle time-sensitive logistics workflows while away from their desks. The existing desktop-only tools limited their ability to respond quickly and efficiently, impacting operational effectiveness.
Tools
- Figma
- Microsoft Teams and Slack
- Google Docs
Research & Insights
I conducted multiple user interviews and shadowing sessions with brokers to deeply understand their mobile needs and pain points. This research highlighted priorities such as quick access to critical data, simplified task flows, and real-time updates.
Design Approach & Solutions
Using Figma, I crafted intuitive, responsive mobile interfaces focusing on streamlined workflows and accessibility. Clickable prototypes were shared with stakeholders and tested with brokers to gather iterative feedback. Design tokens ensured consistent styling and a seamless handoff to the front-end development team.
Impact & Results
The mobile app empowered brokers with flexible, on-the-go access to logistics tools, improving responsiveness and productivity. User feedback showed increased satisfaction and usability compared to prior solutions.
Learnings & Next Steps
This project underscored the value of extensive user research and close collaboration with front-end developers. Future work will focus on feature expansion and integrating advanced notifications and analytics.
