Hey. I'm Bryan. I design things.
Whether it's a startup or a corporate team, I'm focused on creating seamless, user-friendly digital experiences. If users can’t complete key tasks, the design has failed—no matter how good it looks.
As a UX/Product Designer, I collaborate closely with stakeholders to align user needs with business goals. My strength lies in visual and interaction design, blending creativity, strategy, and just enough caffeine to find and fix the real gaps in the experience. Life’s too short for bad UX.
My Design Process
My design process is a structured yet flexible approach that ensures user needs and business goals align seamlessly. From deep research and strategy to ideation, prototyping, and testing, every step is rooted in data and collaboration. I focus on refining solutions through iteration, working closely with developers for smooth implementation, and continuously improving post-launch. Great design isn’t just about aesthetics—it’s about solving real problems and creating intuitive, frustration-free experiences.
It's also often a Jobs to Be Done (JTBD) framework approach, which best fits many internal app projects.
The goal is to hit all the steps, but the time spent in each will flex with the project and team itself.
1. Discover & Research
First, I dive deep to understand the problem, users, and business goals. This means talking to stakeholders, analyzing user behavior, and researching industry trends to get a clear picture of what we’re solving.
2. Define & Strategy
Once I have insights, I map out user journeys, define pain points, and set priorities. This phase is all about making sure we’re designing with purpose and solving the right problems.
3. Ideation & Wireframing
Here’s where ideas take shape. I sketch, create wireframes, and build user flows to test different solutions. Early collaboration with teams helps refine the best approach before moving to high-fidelity design.
4. Design & Prototyping
Now, it’s time to bring it to life. I design intuitive, accessible interfaces and build interactive prototypes to test with real users. Every detail—from layout to microinteractions—aims to enhance the experience.
5. Testing & Iteration
Good design is tested. I gather feedback through usability testing, A/B tests, and data analysis to identify what works and what needs refinement. Iteration is key to getting it right.
6. Handoff & Implementation
Collaboration with developers ensures the design translates smoothly into a functional product. I provide clear specs, review builds, and work closely with the team to fine-tune the final experience.
7. Launch & Continuous Improvement
After launch, I monitor user feedback and performance metrics to identify opportunities for improvement. Design isn’t one-and-done—it’s an ongoing process of learning and evolving.
Who I Am: A proud father blessed with three sons and an amazing wife. I’m a Florida native who finds inspiration in God's beautiful creation, from the beaches of Florida to the mountains of Georgia and Tennessee, or better-yet, the cobblestoned streets of Italy.